The ValueVisualizer® is an interactive web-app that visualizes investment value for products and services. Alpaxa creates customized digital solutions to visualize product values that are difficult to calculate, enabling your sales team to qualify product values more effectively.


Use ValueVisualizer®

Customize your B2B sales solution

Companies need to rethink their business value proposition for their customers, re-assess which products and services can best deliver on that value proposition, and change how they communicate those values.

Empower your sales team and support them with a complete and customizable web-based toolkit.

B2B buyer behavior and attitudes continue to change, so your sales strategy needs to adapt.

Why Value Selling?

Benefits with a value visualizing solution

In marketing

ValueVisualizer Public can be used on your web site for customers to use. Main advantages:

In sales

ValueVisualizer Sales can be used by sales reps. Main advantages:

Our Services

Solutions to show product values


Bring your spreadsheets to life

Taking your existing spreadsheets or data sources and turning them into interactive calculators. We can also create them from scratch, partnering with you to define and build a value selling proposal. We develop all required algorithms and logic, working closely with your staff to ensure the calculator meets your needs.


Intuitive and interactive value-apps

Our calculators are easy to use. You can set input data intuitively via interactive sliders and buttons. Adjust values and review different scenarios in real time and view results as a visualization of figures, charts, and dynamic diagrams.


Works on any screen

All of our calculators are designed to be web-responsive. That means our value-apps look good on a mobile, tablet, computer screen, or even when projected.


Completely customizable

Your calculator should meet your unique requirements. That’s why we customize parameters and desired interactivity to meet your needs. We can also customize the look and feel of the calculator to match your company branding.

How can ValueVisualizer help?
Remote working
Sales teams are going to have to adopt a different approach when selling to a remote audience.
ValueVisualizer can be used remotely – an online platform means saving travel costs, quicker to calculate different scenarios and facilitating direct interaction with your customers.
Different scenarios
The tools you’ll need to present your product values are transforming. Without a face-to-face audience to engage with, sales will need to be able to visualize complex value selling calculations.
Customers will look for more interactivity, where they can work on and assess different scenarios in their own time and space.
Any device
The B2B buying process has become far more complex than it has ever been.
So, to transform the traditional approach to selling and gain ground digitally it’s important to adopt a “customer focused” mindset, able to show complex product value calculations across direct and indirect channels.
Dynamic & interactive
The reality is that a B2B sales prospect will find you when they’re good and ready; no matter how much effort you put into chasing them. So, its important to make sure you are easy to work with, and that you can visualize your value selling proposition in a way that a remote audience can understand and interact with.
Value selling
Focus on value rather than price by visualizing complex industrial processes, prepare financial value calculations and display on an app integrated into your digital sales process.
Companies that excel in creating a seamless omni-channel experience will be in a good position to reap the rewards through digital transformation.
Making comparisons
Looking at the tools available to most salespeople they are outdated, paper-based and static.
Today’s digital savvy B2B buyer is looking for the opportunity to be interactive, for ways to transparently compare a multitude of technical solutions and competitor products.
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