Wow your customers.

Shorten the B2B sales journey.

Empower sales to visualize a product's true value
for active buyers looking for product information.

Learn More


Simplify the B2B buying process and speak your customers' language.

The ValueVisualizer™ is an interactive value-app that sales can use to visualize the investment value for products and services tailored for each customer case.

B2B customers demand a B2C buying experience.

Alpaxa value-apps are interactive, web-based, value calculations, and customer simulation models.

Sales teams struggle with complex information.

Alpaxa provides a simple way to show value to prospective buyers, remotely, in-person or on any device.

ValueVisualizer is a sales enabler.

A faster sales cycle can become your competitive advantage.

A big shift in the B2B buyer behavior.

Organizations must reinvent and transform digitally how they sell and communicate with their target audience.

Now is the time to invest in smart, digital commerce.

Interactive content provides conversion-focused experiences that are more engaging and immersive.

Improve your win-rates.

Increasing your win-rate velocity allows your company to increase market share and grow your business.

By allowing your customer to calculate the benefits of a given offer clearly, the relationship with your company is reinforced as a true partnership, building trust through transparency.

Why ValueVisualizer?

Easily calculate the Return On Investment (ROI).

Help customers instantly visualize investment value.

Calculate and compare the Total Cost of Ownership (TCO).

Show customers the big picture benefits of your product or system of TCO and Life Cycle Cost (LCC).

Visualize complex internal calculations.

Easily calculate and display your own value app calculator that your customers can use.

Shorten the sales cycle.

Increase deal velocity by engaging high-level stakeholders in sales conversations sooner.

Visualize processes.

Visualize complex industrial processes using the Alpaxa 3D system animation.

Keeping customers satisfied.

Maintain buyer satisfaction by being able to show post-sales ROI ald LCC.


Transforming how you show value in today’s B2B sales process.

Empower your sales team and support them with a complete and customizable web-based toolkit. In addition to standard value calculations like ROI and LCC, ValueVisualizers® can show product sizing and configurations, interactive presentations, dynamic system drawings, videos, and more. And the toolkit is always mobile-ready, presenting value in a visual and compelling way on desktops, tablets, and phones.

Bring your spreadsheets to life

We take your existing Excel spreadsheets, Google sheets or data sources and turn them into interactive calculators.

Intuitive and interactive value-apps

Set input data intuitively via interactive sliders and buttons, adjust values and see how it affects the output in real time.

Works on any screen

All of our calculators are designed to be web-responsive and work on any device.

Web-based, stand-alone, or app

We program our calculators in HTML-5 and JavaScript for maximum flexibility.

Dynamic and responsive process diagrams

Some calculations have changing component configurations, and we can visualize these processes with dynamic diagrams.

Completely customizable

We customize parameters and desired interactivity for your calculator.

About us

The B2B buying experience is rapidly transforming into a digital sales journey. 

With an extensive background in industry sales and product management, Alpaxa have a comprehensive understanding of business needs and the complexities of today’s B2B sales process.

Case story

The ValueVisualizer

The B2B buying experience is rapidly transforming into a digital sales journey. 

With an extensive background in industry sales and product management, Alpaxa have a comprehensive understanding of business needs and the complexities of today’s B2B sales process.

As consultants we can partner with you to build a robust value selling proposition, with expertise in value calculation models and building advanced web applications.


ValueVisuaizer - learn more

Contact us

Get a free consultation

Let us show you how a ValueVisualiser® can increase customer confidence and sales while delivering a great return on investment.

Tell us more about your product or service and we’ll walk you through the value-creation process and create a rough quote. We can also make a ValueVisualiser™ demo over Skype or in person. Reach out for your free consultation today.

Reach out for a free consultation

Alpaxa AB

Stockholm, Sweden


+46 8 533 327 30

- Pauli Kujala, Customer relations

- Martin Goblirsch, Software development

- Peter Carlberg, Business development

- Michael Kleman, MD


My products are very complicated and unique. What makes you qualified to help?

Apart from being an app-developing company we can also help our clients on a consultancy basis with the information gathering to build the app’s financial model. The information gathering phase helps reorient the thinking to focus on the customer perspective, and we can work shop with you and your team during this step.

What technology do you use?

We use the latest HTML5 visual web technology, along with the excel modelling of technical + financial processes. The result is a flexible and interactive web interface that can be integrated into your current digital environment.

What’s the process like?

We either start by taking your current excel-model or develop one for you. Then we modify it, adding the necessary finance algorithms and diagram data. We build the web interface and add the required controls, transforming the numbers into an interactive visual interface. We know that branding is essential, so we apply company’s visual style, fonts and colours.

Is ValueVisualizer® customisable?

Yes, the app is custom built on a standardized platform to meet your needs and brand image.

How long does it take to complete a project?

Typically, a project takes 1-3 months, depending on complexity and what is already available. We can work with you to expedite timelines if necessary.

Who have you done this before?

We have developed a number of value apps for the Alfa Laval Group. Please contact us for further references.

How can I get more information?

+46 8 533 327 30
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