Showcase value and
turn leads into sales

Transforming complex industrial
processes into simple digital solutions

Get a free consultation


Welcome to the next generation of sales tools.

The ValueVisualizer™ is an interactive web-app that visualizes investment value for products and services. Simplify the purchasing process and speak your customers' language by showing them what they care about: financial worth and the bottom line.

Easily calculate the Return On Investment.

Help customers instantly visualize investment value.

Calculate and compare the Total Cost of Ownership.

Show customers the big picture benefits of your product or system.

Use visuals to help make internal calculations.

Unite internal teams and make decisions more easily.


Tools for better sales people

Empower your sales team and support them with a complete and customizable web-based toolkit. In addition to standard value calculations like ROI and LCC, ValueVisualizers® can show product sizing & configurations, interactive presentations, dynamic system drawings, videos, and more. And the toolkit is always mobile-ready, presenting value in a visual and compelling way on desktops, surfpads, and phones.

Macbook Pro Laptop

Bring your spreadsheets to life

We take your existing spreadsheets or data sources and turn them into interactive calculators. We can also create them from scratch. We develop all required algorithms and logic, working closely with your staff to ensure the calculator meets your needs.

Intuitive and interactive visual model

Our calculators are easy to use. Set input data intuitively via interactive sliders and buttons.Adjust values and see how it affects the output in real time. View results visually via figures, charts, and dynamic diagrams.

Works on any screen

All of our calculators are designed to be web-responsive. That means they look good on a mobile, tablet, computer screen, or even when projected.

Web-based, stand-alone, or app

We program our calculators in HTML-5 and JavaScript for maximum flexibility. They can be embedded in a website or as an offline browser-readable file and can connect to other web applications and data sources. Calculators can also be programmed as a smart phone app.

Dynamic and responsive process diagrams

Some calculations have changing component configurations, and we can visualize these processes with dynamic diagrams. Diagrams change depending on input values or calculated results.See how changing ROI or TCO variables affect each component.

Completely customizable

Your calculator should be meet your unique needs. That’s why we customize parameters and desired interactivity to meet your needs.We can also customize the look and feel of the calculator to match your brand.

Customer case

The Alfa Laval story

We've worked with the Alfa Laval Group, a world leader in customer process optimisation, to develop several ValueVisualizer® apps for the marine industry.

We recently completed a ValueVisualizer® that calculates costs for the complete Fuel Line system, based on the end customer's conditions. It also contains technical performance simulations, isometric 3D visualizations and interactive animation.

Case story
About us

Your valu(able) partner

We’re reshaping the B2B sales experience. Our core team has decades of experience showing how industry investments will pay off.

We come from backgrounds in product launch management, global leadership, technical sales and computer engineering. Ready for any project, we've got on-demand resources for user experience, web development and special feature production.

Contact us

Get a free consultation

Let us show you how a ValueVisualiser® can increase customer confidence and sales while delivering a great return on investment.

Tell us more about your product or service and we’ll walk you through the value-creation process and create a rough quote. We can also make a ValueVisualiser™ demo over Skype or in person. Reach out for your free consultation today.

Reach out for a free consultation

Alpaxa AB

Stockholm, Sweden


+46 8 533 327 30

- Pauli Kujala, Customer relations

- Martin Goblirsch, Software development

- Peter Carlberg, Business development

- Michael Kleman, MD


My products are very complicated and unique. What makes you qualified to help?

Apart from being an app-developing company we can also help our clients on a consultancy basis with the information gathering to build the app’s financial model. The information gathering phase helps reorient the thinking to focus on the customer perspective, and we can work shop with you and your team during this step.

What technology do you use?

We use the latest HTML5 visual web technology, along with the excel modelling of technical + financial processes. The result is a flexible and interactive web interface that can be integrated into your current digital environment.

What’s the process like?

We either start by taking your current excel-model or develop one for you. Then we modify it, adding the necessary finance algorithms and diagram data. We build the web interface and add the required controls, transforming the numbers into an interactive visual interface. We know that branding is essential, so we apply company’s visual style, fonts and colours.

Is ValueVisualizer® customisable?

Yes, the app is custom built on a standardized platform to meet your needs and brand image.

How long does it take to complete a project?

Typically, a project takes 1-3 months, depending on complexity and what is already available. We can work with you to expedite timelines if necessary.

Who have you done this before?

We have developed a number of value apps for the Alfa Laval Group. Please contact us for further references.

How can I get more information?

+46 8 533 327 30
Email Us