Value Selling

Empower your sales team and support them with a complete and customizable web-based toolkit for value selling. B2B buyer behavior and attitudes continue to change, so your sales strategy needs to adapt. 
That means re-looking at a new digital approach to remote selling because previous assumptions and processes may no longer apply.

Our Services

True Value-Based Selling

Empower your sales team and support them with a value visualizing solution.

Return On Investment

Help customers instantly visualize investment value.

Sales Tools

Visualize value for prospects during physical or digital sales meetings.

Marketing tools

Capture sales leads.

Total Cost of Ownership

Compare total costs for alternatives.

Next Generation

A changing marketplace

Transforming the traditional sales process with digital commerce.

Why Value Selling?

Benefits with a value visualizing solution

In sales

In marketing

Our Services

Solutions to show product values


Bring your spreadsheets to life

Taking your existing spreadsheets or data sources and turning them into interactive calculators. We can also create them from scratch, partnering with you to define and build a value selling proposal. We develop all required algorithms and logic, working closely with your staff to ensure the calculator meets your needs.


Intuitive and interactive value-apps

Our calculators are easy to use. You can set input data intuitively via interactive sliders and buttons. Adjust values and review different scenarios in real time and view results as a visualization of figures, charts, and dynamic diagrams.


Works on any screen

All of our calculators are designed to be web-responsive. That means our value-apps look good on a mobile, tablet, computer screen, or even when projected.


Completely customizable

Your calculator should meet your unique requirements. That’s why we customize parameters and desired interactivity to meet your needs. We can also customize the look and feel of the calculator to match your company branding.

Some of our clients

Our Mission

Turn Ideas into Reality


The next generation of sales tool

The ValueVisualizer® is an interactive web-app that visualizes investment value for products and services. Alpaxa creates customized digital solutions to visualize product values that are difficult to calculate, enabling your sales team to qualify product values more effectively.

About Us

This Is Alpaxa

Our core team has decades of experience showing how complex industry investments will pay off. Working for and in collaboration with major Swedish and international companies, we have developed ValueVisualizer®, a digital sales enablement tool that transforms today’s B2B buying experience.