Value selling.
Showcase customer value.

Convert customers
to buy on value
and what they gain.



ValueVisualizer® and value selling.

Transforming to a value selling B2B sales culture resolves potential customer issues. Customers buy your value, because they anticipate realising results that your product will give them. Value selling simplifies the purchasing process by showing customers what they gain: financial worth and an improved bottom line.


Easily calculate the Return On Investment.

Help customers instantly visualize investment value.

Calculate and compare the Total Cost of Ownership.

Show customers the big picture benefits of your product or system.

Use visuals to help make internal calculations.

Unite internal teams and help them make decision more easily with an LCC that they can compare.

Value Selling Products

Tools that transform the sales process

Empower your sales team and support them with a complete and customizable web-based toolkit. In addition to standard value calculations like ROI and LCC, ValueVisualizer™ can visualize product sizing and configurations, interactive presentations, dynamic 3-D system drawings, videos, and more.


Companies that focus on creating a seamless omni-channel experience are in a strong position to reap the rewards through digital commerce. Focus on value rather than price by visualizing your product's complex industrial processes, or by preparing complex financial value calculations and display them on an app integrated into your digital sales process.

84% of B2B buyers are now starting the purchasing process with a referral. With 90% of all B2B sales driven by peer recommendations. So, it’s clear that the landscape is changing and the needs of buyers are more sophisticated in today’s commercial climate. 

Alpaxa ValueVisualizer valueselling

Customer case

The Alfa Laval story

We've worked with the Alfa Laval Group, a world leader in customer process optimisation, to develop several ValueVisualizer® apps for the marine industry.

We recently completed a ValueVisualizer® that calculates costs for the complete Fuel Line system, based on the end customer's conditions. It also contains technical performance simulations, isometric 3D visualizations and interactive animation.

Alpaxa ValueVisualizer B2B valueselling

About us

Your valu(able) partner

We’re reshaping the B2B sales experience. Our core team has decades of experience showing how heavy industry investments will pay off.

Contact us

Get a free consultation

Let us show you how a ValueVisualiser™ can increase customer confidence and sales while delivering a great return on investment.